I've been struggling to write this post for so long. But now I've started to tell people in person and it's stalling some other projects... so today is the day. Time to take a deep breath and rip off the band-aid.
I'm stepping away from my business.
There. I said it. No take-backs.
I came to this conclusion at some point last year, although I've been thinking about it for much longer. There are a lot of reasons. Six years of reasons. And, as as any business owner will tell you, those reasons are confusing and complicated. Why else do you think it's taken me so long to put into words.
What it all boils down to is this: I'm just not excited about what I'm making anymore.
You know what happens when you're not proud of what you're doing and you keep soldiering on? Bitterness and negativity with a side of guilt and shame. Don't talk to that lady at the craft show. Ha!
I wouldn't say I'm quitting. Quit is such a dirty word. I've always thought that a creative hiatus sounded like a dreamy concept. So let's call it that.
Basically, I'm taking a break to explore some projects and processes I've been wanting to pursue since I started down this crazy entrepreneurial path. And to give them the time and patience they deserve. I deserve. I feel the need to step up creatively -- study textile design, printmaking and pattern drafting and build my sewing skills. If something in there sparks another business, great. But if not, that's cool too. It's time I take the pressure off myself for a little while and just make things.
What does this all mean for Dear Edna as you know it?
My Etsy shop will remain open, at least for the time being, while I still have product on my shelves to sell. In fact, I just updated the shop with a bunch of new items! What I won't be doing is re-creating. So if there is something in my shop right now that you have had your eye on, don't hesitate to snap it up, because it is very likely that I will never make it again.
So that's the plan, Stan. I'm sure it will be a journey full of ups and downs, as with anything, but it should be interesting, at least. I hope you'll join me for the ride!